Google AdWords Campaign

Google AdWords Campaign


Google AdWords is a highly cost effective way to increase traffic to your website. With a correctly set up campaign, you can expect to get a traffic boost of around 20% (stats from VetLab test sites 2013)

Benefits of AdWords:

- Increase traffic to clinic websites

- Provide info on key words that are working to attract traffic

- Cost of the advertising is controlled by you

- Performance reports

• For more info click here 


• What Pet Pack set up for you:

- Keyword Generation - based on client input

- Removal of irrelevant keywords based on prior key word research

- Creation of AdWords account

- Setting up new campaign and configuration of new account and ad groups

- Copywriting multiple advertisements for each adgroup to be tested

- Monitoring for 2 days after account advertising starts - this is to ensure everything is running smoothly.

- 2 Week evaluation: check to measure level of impressions on the clinic website. If there is enough to start making decisions, a review will take place. If not, the account will be checked weekly until enough impressions are reached for a review, up to one month.

- Review - each ad group will be reviewed, all under-performing ads will be removed. Top 1 - 3 performing ads will remain in rotation. Any poor performing keywords will also be removed.

- Management report with results and necessary changes that have been made as well as any recommendations

• Monthly maintenance – to ensure AdWords campaign is operating

• Recommend 6 monthly management review by AdWords expert at $165/hour (estimate 1hr)

For more information contact us by  or phone us on 03 9866 2212.

Pet Pack Pty Ltd
Suite 4, Level 1, 66 Albert Rd
South Melbourne VIC 3205